The world is what you make it

ArcelorMittla-Dofasco needed a campaign to support their recruitment efforts and increase their awareness, familiarity and reputation within the community. Building on the insight that our target market wants a career where they can grow and make a difference in the world around them, we developed a solution to achieve both objectives. Our campaign inspires skilled tradespeople, technical professionals and the community to see ArcelorMittol Dofasco as a company that makes valuable contributions to the community and the world.

Print ads

Landing page

Full landing page (before/after animations)

Digital ads