The world is what you make it

ArcelorMittal-Dofasco needed a campaign to support their recruitment efforts and increase their reputation within the community. Building on the insight that our target market wants a career where they can grow and make a difference in the world around them, we developed a solution that achieved both objectives. Our campaign helps skilled tradespeople, technical professionals, and the community to see ArcelorMittal-Dofasco as a company that makes valuable contributions to the community and the world. Within a few weeks, hundreds of qualified candidates had submitted applications through the landing page.

Print ads

Landing page

Full landing page (before/after animations)

Digital ads