Oakville Transit

Photobomb campaign

People are touchy about public transit – especially when routes are updated. With upcoming service changes, Oakville Transit had to find a way to educate its riders. Enter our ‘Photobomb’ campaign. Using a quirky neighbourhood bus driver who photobombs unsuspecting riders, the campaign launched with a community activation and continued with indoor/outdoor ads, digital ads and social media. Its success proves a little humour travels a long way.

Applied Arts Award winner in 2 categories
Entire advertising campaign and out-of-home

Case study video

Print ads

Bus ad, digital ad, transit shelter ad