People are touchy about public transit – especially when routes are updated. With upcoming service changes, Oakville Transit had to find a way to educate its riders. Enter our ‘Photobomb’ campaign. Using a quirky neighbourhood bus driver who photobombs unsuspecting riders, the campaign launched with a community activation and continued with indoor/outdoor ads, digital ads and social media. Its success proves a little humour travels a long way.
Case study video
Bus ad, digital ad, transit shelter ad